Blue Willi's Standards. Blue Willi's was founded over 40 years ago in Ikast, Denmark by Marius Thomassen and his family. The Blue Willi's concept was simple: to use the finest natural fibers to produce high quality, timeless, durable sportswear. All Blue Willi's garments are made of only 100% natural Cotton, Silk, Flax, and Wool. The Blue Willi's colors in the garments are the colors that you see in nature. Like good wine, Blue Willi's denim clothing improves with age.

		Blue Willis Standards Pants

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